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Off Page Optimization

June 27, 2013

While doing search engine optimization, there are two things to keep in mind:

  1. On page optimization
  2. Off page optimization

In this post, we will talk about off page optimization.

There are mainly two types of off page optimization: organic and inorganic (paid). Although, inorganic optimization will get your site listed in the top in the least expected time frame, so can it take you down. Whereas in the organic approach, it takes time to get your website up on the search engine radar but it will stay there if you have optimized content.

Why is organic better than inorganic searches?

It takes a lot of time to get into the first page of any search engine. It is sometimes almost impossible to get on the first page for a certain keyword, lets say Apple. If you want to get on the first page of search engines for the query “Apple”, you’ll have to get atleast tons of backlinks from reputed sites plus the content on your website should reflect an authority which will prove to the search engines that you deserve to be on the first page for the query.

Only getting backlinks is not the only way to get your website on the front page, there are various other things which should be kept in mind. As the search engine algorithms changes every once in a while, the off page optimization should be changed otherwise your ranking may vary with the search engine changes.

Many SEOs and other agencies and consultants provide useful services for website owners, including:

  • Review the content and site structure
  • Technical assistance in the development of web sites, for example, hosting, redirects, error pages, using JavaScript, etc.
  • Content Development
  • Management online business development campaigns
  • Keyword research
  • SEO training
  • Experience in specific sectors and geographic regions

Hence, it is better sometimes to outsource your SEO and relax as you see your website soars in search engine pages.

Chetan Vengurlekar


What Is SEO And How To Optimize Your Website? - Sarvi Solutions on July 2, 2013 AT 05 pm

[…] Off Page Optimization […]

Christi on July 14, 2013 AT 06 am

Everyone loves it whenever people share thoughts. Great website, stick with it!

Alexander@CV Writing Services on July 15, 2013 AT 02 pm

You are incredible! I follow your blog from time to time and get valuable information on search engine optimization techniques as well as social media techniques. The Pinterest article was fantastic. keep up the good work. I don’t usually comment on blogs but you seem to be an expert on search engine optimization, so wanted to give you my regards.
– Alexander

Stefan on July 29, 2013 AT 11 pm

Everyone loves it when people come together and share opinions.

Great site, continue the good work!

    Chetan Vengurlekar on August 1, 2013 AT 01 am

    Thanks Stefan! I will try to keep up with the latest trends and keep all my readers in the loop! 🙂

Marietta on August 7, 2013 AT 11 pm

Individuals keep saying to utilize WordPress. Is it that powerful of a tool for blogging? Can I do all the things mentioned in your “On Page Optimization” post in WordPress? Hope to get a quick reply!

    Chetan Vengurlekar on August 10, 2013 AT 04 pm

    Hello Marietta. Yes you can do all the things mentioned in my post in WordPress. WordPress helps you with various plugins which do your work. If you are not tech-savvy WordPress is the solution to begin with.

Anna on August 8, 2013 AT 04 pm

Great post! I found that most of the things mentioned mentioned in this post are already used by me to get my off page optimization done. I’ll have to do a lot of social media marketing though. Thanks for the post again!

    Chetan Vengurlekar on August 10, 2013 AT 04 pm

    Check out my latest post on Social Media Marketing. It will give you a boost for doing Social Media Marketing.

Iesha on August 8, 2013 AT 07 pm

What’s up, this weekend is nice in support of me, for the reason that this time i am reading this great educational post here at my home. Well, you did take a great effort in writing this extensive article on off page optimization. I’m glad I got some good pointers from your post.

    Chetan Vengurlekar on August 10, 2013 AT 04 pm

    Glad to know that Iesha. Hope you subscribe to the posts so that you don;t miss on any of the content we provide.

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